Think Denominator

Better evidence starts with the denominator.
Every rate, proportion and comparison depends on who โ or what โ is being counted. Think Denominator helps researchers choose, understand and communicate denominators responsibly through accessible tools, open-source software and practical learning.
We simplify the process, not the thinking.
Mission
To champion the responsible use of denominators in public-health research and make rigorous methods easier to understand, apply and communicate.
Vision
Every public-health estimate built on a denominator that is appropriate, transparent and understood.
How We Put the Mission into Practice
Denominator thinking means understanding who is represented, making analytical choices transparent, and communicating evidence clearly. We put these principles into practice through open tools, reproducible software and accessible learning.
๐ Understand
Focused denominator-literacy case studies help researchers understand who is represented, select appropriate comparisons and interpret population measures responsibly.
๐ Apply
Accessible browser tools simplify established reporting processes, while SimplyfyR packages support transparent and reproducible epidemiological analysis.
๐ Build Capability
Focused online learning, instructor-led workshops and the researcheR handbook help public-health researchers develop practical, reproducible skills.
Open access, thoughtful user experience and collaboration run through every programme. See how we measure impact โ ยท Work with us โ
The SimplyfyR Project
SimplyfyR is a collaboration between Think Denominator and Propul Evidence LLP that makes rigorous epidemiological analysis in R easier to learn, apply and reproduce.
It connects reproducible software with practical learning while keeping analytical choices visible. Package availability and development status are maintained in the R Packages catalogue.